Google Ads Scripts

Google Ads scripts provide a way to pro grammatically control your Google Ads account. You can use scripts to automate everything from everyday account management, to integrating external data. Or more complex account activities, such as hourly bidding processes or setting product level bids in Google Shopping.

The benefits of Google Ads scripts are clear

• Competitive advantages
• Resource savings
• Fast & accurate data analysis & subsequent decision making

Campaign Management

• Best practice alerts. Periodic checks to ensure best practices are adhered to, such as mobile optimized, negative keywords, ad-extensions, keyword contention. Vital for agencies.
• Automatically build out exact match keywords from broad and phrase match.
• Create negatives for competing keywords (e.g. different match types for the same keyword)
• Quality Score Monitoring

Budget Management

• Identify & pause poor performers for budget overspend. Identify & boost top performers for budget underspend

Keywords & Bidding (Hourly Or Daily)

• Target ad position, top of page, search impression share and so on. Using factors such as target cpa/conversion rates, user engagement (analytics data).

Bid Adjustments

• Automatically pause poor performing ads
• Alerts to indicate where only one ad per ad-group
• Support split testing by aggregating results, starting and stopping tests and so on.
• Deriving copy for new expanded text ad formats
• Maintain Ad Customizer Data
• Maintain Ad Parameters