The services provided include Account set-ups or restructures, monthly Account management & optimisation which can include :- search & display campaigns; remarketing campaigns; mobile optimised campaigns; Google Shopping including Merchant Centre set-up, feed management & Shopping campaigns; analysis of Google Analytics; landing page optimisations and all the latest AdWords & Analytics features. In addition I can look after any Bing Ad campaigns as well.
Set-up fees can be between £100 & £300 depending on the size and complexity of the account and monthly management fees will depend on the monthly spend and whether the business is lead-gen (search only) or an ecommerce site (search + shopping).
The current monthly fee structure is
| Monthly Spend | Lead-gen Business | E-commerce Business |
| Campaigns | Search, Display, Remarketing | Search, Display, Remarketing, Shopping |
| < £1K | £75 | £100 |
| £1K – £2K | £100 | £150 |
| £2K < £3K | £150 | £200 |
| £3K < £5K | £200 | £275 |
| £5K – £7.5L | £250 | £350 |
| £7.5K – £10K | £300 | £500 |
There is some flexibility with the Google Shopping element of the fee, depending on the size of the feed.
Some examples of how fees are structured are
Small local business with monthly budget of £300
Ecommerce site with < 100 products and no search campaigns. Monthly spend of £500
National B2B Manufacturing Company with monthly spend of £2.5K